Performance optimized e-commerce website

Kiweno decided to revamp their existing site to give it a much cleaner and more elegant look than before and to take a step toward increasing and optimizing their conversion rate.

gizmocraft re-built the new based on the existing WordPress and WooCommerce setup, focusing on performance improvements and search engine optimization. To gather better traffic and conversion metrics, we developed an e-commerce analytics plugin tailor-made for the needs of our customer.

The CMS solution needed to be intuitive and enjoyable, so that writers could focus on writing instead of fighting with WordPress’ WYSIWYG editor or any other fancy visual composer creating messy HTML code. Using the Advanced Custom Fields Pro plugin, we were able to customize the publishing experience precisely to kiweno’s needs.

Performance optimizations

4.5Γ— faster text rendering on mobile (3G)
(compared to the previous website)
  • 4.5Γ— faster
    New website
  • Baseline
    Previous website